Scheduling strategies of TV

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 scheduling strategies :

Different types of scheduling strategies:

  • Dayparting
  • Theming
  • Stripping
  • Stacking
  • Counterprogramming
  • Bridging
  • Hammocking
  • Cross programming
  • Hotswitching

Dayparting:

Daypart is the process of dividing the television broadcast day into different blocks of time, or parts, and adjusting advertising strategy based on programming and demographics of viewers. Dayparts also translate to radio airings.

Theming:

When a block of shows- maybe even a whole week of shows during a certain time period- all center around the same theme.

Stripping:

Stripping is the practice of running a single series in a consistent, daily time slot throughout the week, usually on weekdays. Daytime programs such as talk shows, court shows, game shows, and soap operas, are typically aired in a strip format.

Stacking:

“Stacking a show” is a phrase broadcasters use to describe putting the segments of a newscast together. Usually the job of a producer, stacking the show is done after assignments are given—in other words, after the show's topics have been chosen.

Counterprogramming:

Counterprogramming is the practice of offering television programs to attract an audience from another television station or cable channel airing a major event.
to schedule a television program for broadcast at the same time as (another program)

Bridging:

When a show ends and another begins, the audience is encouraged not to switch channels. Promising for the following show during the credits or limiting as much as possible the amount of time between programs is the most common method for doing this.

Hammocking:

Hammocking is a technique used in broadcast programming whereby an unpopular television program is scheduled between two popular ones in the hope that viewers 

Cross programming:

This stragegy involves the interconnection of two different shows. The story line of one program continues into a different program, generally with a mixture of the key people appearing in each.

Hotswitching:

In broadcast programming, a hot switch or hotswitching is where the ending of one television show leads directly into the start of the show in the next time slot without a television commercial break.




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