Communication and mass communication !

Mass medium

What is mass medium?

Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. The most common platforms for mass media are newspapers, magazines, radio, television, and the Internet.

What is mass communication?

Mass communication,  Process of sharing information with a large audience. Mass communication is accomplished via mass media—that is, technology capable of sending messages to great numbers of people, many of whom are unknown to the sender (e.g., television). 

Example: advertising, filmmaking, photography, public relations, journalism, and political campaigning.

Communication:

Any interaction, interchange, transaction, dialogue, negotiation, feeling of commonness is communication.

There are 3 types of  communication:

• The phatic stage 
• The personal stage 
• The intimate stage 

Phatic stage:

This is formal stage of conversation and begins with the usual salutation like Hi, Hello, Salaam Aleikum!. This doesn't leads to personal talks!

Personal stage:

In this stage we are prepared to open up a bit more with our feelings and thoughts, talks about ones job, family, friends, etc.

intimate stage:

Its reserved for friends and family members, whom we trust and look for listening to, sharing our personal feelings!

Barriers to communication

Types of barriers:

• Physical barriers
• Psychological barrier
• Defensiveness and fear
• Linguistic and cultural barrier
• Mechanical barriers

Physical barriers:

A physical barrier to communication is a physical factor or element that inhibits effective exchanges between two or more parties. Some barriers can be environmental, such as the design of an office space compromising casual employee communication, or disruptive ambient noise during a conversation.

Psychological barrier:

Psychological barriers in communication are mental or emotional blocks that can hinder the exchange of ideas or messages between people. These barriers can stem from a variety of sources, including personal experiences, emotions, perceptions, and attitudes.

Defensiveness and fear barrier:

A defensive listener will be less able to "hear" what the speaker is saying. In some cases, instead of listening, a person is thinking about why an interaction is occurring or perhaps preparing a response to a message that he or she hasn't heard.

Linguistic and cultural barrier:

A language barrier is any linguistic limitation that creates confusion or prevents comprehension. A barrier could refer to national and cultural languages but may also include specialized knowledge or speech impairments. Whatever the source of the problem, it's crucial to identify language barriers and manage them.

Mechanical barriers:

 A mechanical barrier of communication is caused by a flaw in the machinery or instruments used to convey the message. Mechanical communication obstacles include loud communication machines or instruments, a lack of communication instruments, transmission interruption, and power outages.

Thank you!!!